23XI Racing x MoneyLion

Client

23XI Racing, MoneyLion

Year

2022

Company

Malka Media

Teammates

Claudio Eduardo Vieira (Creative Director), Nick Avloshenko (Animator) 

Created concepts and designs for the 23XI MoneyLion merch collection titled "Cash Me If You Can." While Nascar brings in the speed and that throwback feeling, MoneyLion brings a sense of confidence and power. Illustrative elements were designed as compositions and handed off to an illustrator.

Designed a library of gifs to be used on social media to build excitement around races with Kurt Busch and Bubba Wallace.

Windbreaker