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23XI Racing x MoneyLion

Malka Media 2022

animation direction, storyboards, icons, merch

The 23XI Racing x MoneyLion merch collection, "Cash Me If You Can," blends the throwback feeling of Nascar with the confidence of MoneyLion. The library of gifs build hype around races on social media. Illustrative elements were designed through photo compositions and handed off to an illustrator. 

Teammates

Nick Avloshenko (Animator), Claudio Eduardo Vieira (Creative Director), Jack Nealy (Project Manager)

Windbreaker
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